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Don't Believe Everything You Read. Except My Quote The New York Times.

Alan Bradford, a senior at Arizona State University, read about Chegg in a campus newspaper in 2008 and calculated that his bill for books that semester would have been $334 with Chegg, far less than the $657 he paid. Since then, he has ordered about a dozen textbooks from Chegg.

“Nobody likes paying for textbooks,” he said.

I spoke with Miguel last week about my favorite textbook rental company, Chegg.com. I'm glad this was such a positive article.

Kudos to Rashid, Phumbhra, and the rest of the team @chegg. They've got a great product. Highly recommended.

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Filed under  //   ASU   chegg.com   new york times   save money   textbooks  
Posted July 5, 2009
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If You Are What You Eat, Then Call Me a Book

As a Nutrition major at Arizona State University, I am naturally drawn to stories that are related to food. I can't help it. You know that guy that you saw at the grocery store last week? The one who spent 15 minutes comparing the nutrition labels of the peanut butter? That was me. (Side note: Choosey nutritionists choose Jif the one that's lower in trans fats and refined carbohydrates.)

So if I get this excited about peanut butter, you can imagine my surprise when I was contacted yesterday by Chegg.com about a new edible textbook product they are launching called text-a-licious. For those of you following this blog, you know that I recently received a stimulus package from them. (The chocolate is very tasty, by the way.) Edible text books?!? Yes, boys and girls. Edible text books. The initial release includes over 20 different flavors.

Apparently they have figured out a way to alter the chemical structure of paper so that it can be broken down by the human body. As part of my coursework for my degree at ASU, I've been learning about this. There are some plants that the human body simply cannot digest because we don't have the right enzymes. During photosynthesis, plants make glucose. These glucose molecules become bound together to form something called cellulose. Cellulose cannot be digested by humans. We recently completed an extensive section about fiber. Fiber is basically different types of carbohydrate (glucose, galactose, and other sugars) that cannot be broken down or digested by the human body. The Wikipedia entry for paper says that

Paper is produced by pressing together moist fibers, typically cellulose pulp derived from wood, rags or grasses, and drying them into flexible sheets.

So if paper is just made of plant material, it would seem like this could work. I am curious to know how they did it. Maybe they added some enzymes to the paper to help it be digested, or maybe they figured out a way to remove or replace the ß-1,4 bonds in the cellulose. (These are the chemical bonds that humans can't digest.)

Not to start a lame conspiracy theory, but here goes. Anytime you rent/sell/buy a book from Chegg, they plant a tree. What if the trees they are planting are the ones which have been chemically altered? Like one big cycle. They plant the trees, they control how they're fed and grown, and then they cut them down to make these text-a-licious books. Just a thought.

At any rate, this is way cool. With the way the economy is these days, everyone is looking for ways to save a buck. Now you can get your textbooks really cheap, and then eat them when you're done.

You can read more about the new product and see all the new flavors on their homepage. There's an official press release along with the typical sharing buttons so you can spread the word to your friends on Twitter and Facebook. I am definitely going to give this a try next semester.

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Filed under  //   ASU   chegg.com   college   food   save money   textbooks  
Posted April 1, 2009
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Chegg.com Sends Out a Stimulus Package

I'm a sucker for a good advertising campaign. My wife has to remind me to fast forward through commercials when we're watching a show through the DVR. I can't help it. I like commercials. I can spot a poorly crafted slogan, lame logo, or ineffective billboard from a mile away. So I just couldn't help myself when I opened my front door last night.

I don't normally leave the house through the front door. We usually park our vehicles in the garage, I don't need to buy a vacuum or magazine subscription, and I'm already LDS (sorry Jehovah's Witnesses), so there's rarely a need for us to open the front door. To make matters worse, there is a persistent group of yellow jackets that have decided to claim our front porch as their home. No matter how many times we spray, they always come back. So I avoid the front door. Until last night.

I had left my iPod in my car which was parked on the driveway, so I quickly ran outside to grab it. When I opened the door, I was greeted by a familiar bright orange box. I had seen this box before at the beginning of the semester when my book rentals from Chegg.com arrived. Curious, I picked it up. Here's what went through my head:

We're halfway thru the semester. I've received all my books. Why they would be sending me another package? I wonder if they messed up and sent me my book again. Why is this box rattling when I pick it up? Great. Broken merchandise. Wait, how do you break a book?

I grabbed my iPod, and hurried back inside to chegg things out. On the cover of the box, there was a sticker that said "Free Chegg Promo." Inside the box was a bounty of book-related booty. Here's a breakdown of the contents. There's pictures at the end of the post as well.

  • 3 mini buttons | Two that say "I {heart} Chegg.com," and one that says "I planted a tree by renting a book from Chegg.com"
  • 2 bars of chocolate | Made through partnership between Bloomsberry & Co. and Terrapass. Helping to reduce carbon emissions has never been so tasty.
  • 1 package of Tic Tacs® | Orange flavor. My favorite.
  • 1 package of gum | Stride® brand, Always Mandarin flavor. Also orange.
  • 1 coffee cozy | I'm not a coffee drinker, so I think this is what it's called. You know - those cardboard covers that you slide over your $5 morning coffee? Except this one has a coupon code for $3 off a textbook rental.
  • 2 pens | Who doesn't need a new pen once in a while?
  • 20 bookmarks | These are no ordinary bookmarks. Each one has a coupon code for $3 off a textbook rental.
  • 20 Chegg.com stickers | Clear stickers featuring the Chegg.com logo. Suitable for sticking on a laptop.

For a company that relies on business from college students, this promotional package was genius. A sticker will be going on my laptop today. A button will possibly find its way to my backpack. I will be using the pens to take notes in class. It will take me a couple weeks to finish the package of gum and Tic Tacs®. It will take a few minutes to polish off the chocolate. And I'm offering up the rest of the stuff to anyone who's interested.

So, if you would like a discount on a book rental from Chegg.com, send me an email at alan [dot] bradford [at] asu [dot] edu, or you can send me a tweet. I've got 21 coupons to give away. If you're not familiar with this company, you can go read a post about Chegg I wrote for ASU last year. Basically, you rent your books instead of purchasing them. It saves you crazy amounts of money (well over 50% in most cases). You don't have to worry about selling your books back to the bookstore or on Half.com or Craigslist. They plant a tree for every book. 

Seriously kids. Go Chegg it out. I'll be right here eating my eco-friendly chocolate. For breakfast.

         

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Filed under  //   bookstore   Carbon emissions   chegg.com   college   Half.com   iPod   promotion   rent   save money   stimulus   Terrapass   textbooks  
Posted March 27, 2009
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